CCTV means Trust

Brands can Leverage the Power of CCTV



50+ Channels

1 Billion+ Viewers

CCTV has a network of over 50 channels broadcasting a wide variety of programs, accessible to more than a billion viewers in six different languages.

Share your CCTV Segments on Social Media around the world

Your company owns the produced material, so you can edit and share anywhere you like - China and international social media, broadcasts, websites, and more!



Stand Out at Offline Events

Your CCTV materials will enhance direct engagement with partners and customers at B2B and B2C in-person events.

Anyone can advertise on China social media...

Shanghai Quanshan can get you on CCTV!

International Business Leaders and Companies Profiled on CCTV Programs

Televised News and Events

(Note: content links below connect to actual web addresses in China which may be slow when accessed from outside China)

CCTV News Programs

CEO of IBM Greater China Group discusses IBM AI strategy in China and shares his personal experience.

https://news.china.com/domestic/945/20210223/39314577.html

Interviews with Famous Hosts

Respected host Hou Yifan interviews a German Auto Marketing Executive for CCTV business program "Enterprise World".

https://www.sohu.com/a/247066579_162522

Profiles in Leadership

Renowned American entrepreneur and investor, Patrick J. McGovern, receives the prestigious CCTV Economic Person of the Year award in recognition of his important contributions to Chinese economy and society.

https://www.sohu.com/a/400634100_165453

Global Brand Publicity

"Strengthening our existing business means we will enhance efforts to position Victorinox as a premium brand, continue to present our pocket knives as our key category, and emphasize their heritage and modernity as we further evolve our product development."  - Carl Elsener, Jr., CEO

http://www.xinhuanet.com/english/2021-05/04/c_139924660.htm

Long-term China Development

"China is a critical market in Johnson & Johnson's global portfolio. It is not only our No. 1 growth engine but is also evolving to become a global hub for innovation."  - Alex Kopitsas, head of human resources for Johnson & Johnson China

https://www.globaltimes.cn/content/1191275.shtml

Dedicated Full-length CCTV Brand Documentaries

(Note: content links below connect to actual web addresses in China which may be slow when accessed from outside China)

Victorinox (Swiss Army)

With CCTV documentary programs, brands give their audience a deeper look into the company and its leadership, values, and culture.  The association with CCTV means that the information conveyed is trustworthy.

Venerable Swiss Army Knife maker, Victorinox, already a famous brand in China, gives viewers the story behind the brand, showcasing its genesis, its three generations of family leadership, and its production processes

https://www.iqiyi.com/v_19rqxyqogs.html

Johnson & Johnson

Johnson & Johnson, already a major brand presence in China, benefits greatly from its CCTV brand documentary.

The piece profiles employees and managers from R&D, production, and Quality Assurance roles, giving viewers deep insight into how the global brand invests in China to build quality, consistency, and customer focus at all levels of the organization.

https://www.iqiyi.com/v_19rrbtncz0.html