Integrated On-line Media and Live Event Promotions
Shanghai Quanshan Business Consulting Co., Ltd. helps clients identify and gain direct access to premium on-line and in-person events within China. Association with trusted, well-known hosts, influencers, and exclusive marketing expos provides unique opportunities for foreign brands to increase awareness and build credibility with Chinese consumers. Highly sought-after brand-building and promotional events for 2023 include:
China International Consumer Goods Expo
The China International Consumer Goods Expo is the leading national-level exhibition with the theme of consumer goods. China’s President, Xi Jinping, sent his personal congratulations for the first Expo. The second Expo hosted over 280,000 visitors, and there were over 40,000 buyers and professionals and more than 160 domestic and foreign media organizations represented by 1,200 journalists. The third Consumer Expo, as one of the four major in-person exhibitions in China this year, will create opportunities and platforms for global enterprises to participate and share in the vast and dynamic Chinese consumer goods market.
Exhibitor highlights and benefits will include:
Direct live short video broadcasts of products and traffic from select exhibitions highlighting the firms, industries and customers.
CCTV's (China Central Television) media content production team will create high-quality content for broadcast and on-line dissemination across the entire Chinese media landscape.
Leading CCTV hosts and top-selling influencers will conduct high-impact live in-app sales promotions for specially vetted sellers.
China Emerging Industry Integration and Development Conference
Covering every dimension of media technology, content, channels, formats, and new media development, this conference always attracts plenty of attention. Topics include the deep integration of artificial intelligence, 5G, Internet of Things, Metaverse, and other emerging technologies, showcasing the seemingly limitless possibilities for media development. Recent conference coverage produced over 600 new pieces of primary news, with approximately 35 million cumulative “reads”. More than 30,000 pieces of related content and videos were reported by 11 national and 12 provincial media outlets such as the People's Daily Online, Xinhuanet, and CCTV, as well as more than 200 mainstream commercial and higher educational media, including Sina, Tencent, Phoenix, Douyin (Chinese Tiktok) and Oriental Toutiao.
Bo’ao Forum of Chinese Entrepreneurs
The Bo’ao Forum of Chinese Entrepreneurs, organized by the China Xinhua News Agency and held annually in Bo’ao, Hainan Province, is a high-end platform for exchange of ideas, discussions, and cooperation between the government, enterprises, and academia. As a large-scale, prestigious event for Chinese enterprises, the Forum invites leaders of relevant government departments, well-known economists, and entrepreneurs to build and expand relationships at the highest levels in China. As the participants discuss a wide variety of timely and important topics, a full suite of traditional and new media coverage captures the action and brings it to people all over China. Whether on websites and microblogs, or on DouYin (China’s TikTok) and other popular social media channels, public interest and engagement are always high, and participating companies receive an invaluable boost to their brand, their message, and their credibility.
Contact us to find out more about these and other valuable opportunities: